Google Alerts is a helpful but limited tool for relationship management. There are a number of reasons that Ren is a more powerful and preferred solution.
Google Alerts must be configured manually. If you’re tracking 10 companies and 10 contacts, it takes only a few minutes to configure. However, if you’re targeting thousands of prospects, it will take hours, with ongoing work each month to add or remove alerts.
Ren automatically creates alerts for all relevant contacts and companies across your entire network based on contacts on your iPhone, work email account, calendar, CRM, LinkedIn, and more.
Google Alerts needs to be continuously and manually updated as your network grows and your priorities change. Google Alerts has no sense of your business objectives and treats all alerts equally.
Ren automatically syncs with your network, personalizes alerts to your objectives, and prioritizes your feed intelligently based on your actions within the app. It learns dynamically who and what matters at which point in time.
Google Alerts operates exclusively on a keyword match. If you want to track Apple, the company, you’ll get news about the fruit. Once you create 100+ alerts, the notifications become very noisy.
Ren uses advanced NLP to understand the differences and filter out the noise. It considers your interests, your industry, your contact’s roles, and more to determine if the news is relevant.
Google Alerts is just a notification engine. You have to manually determine and take action based on alerts.
Ren has an AI-powered outreach personalization engine which drafts messages on your behalf based on the news it finds.